"Think and Grow Rich" is the result of Napoleon Hill's 20-year research into the success secrets of 500 of America's most affluent individuals. This timeless classic reveals the 13 proven principles that can help anyone achieve financial success through the power of thought, desire, and persistence.
Napoleon Hill begins this transformative book with the incredible story of Edwin C. Barnes, a man who possessed a burning desire to become business partners with the great inventor Thomas Edison. Despite having no money, no personal introduction, and not even knowing Edison personally, Barnes traveled to Orange, New Jersey and presented himself at Edison's laboratory. His journey wasn't immediate success, but his persistence and unwavering definite purpose eventually led to the business relationship he so deeply desired.
This powerful opening story illustrates the central theme that runs throughout the entire book: whatever the mind can conceive and believe, it can achieve. Hill explains that this book represents the culmination of twenty years of intensive research commissioned by the steel magnate Andrew Carnegie himself. Carnegie challenged Hill to interview five hundred of America's most successful individuals and distill their success principles into a practical philosophy that could be used by ordinary people to achieve extraordinary results.
The principles presented in this book were not merely theoretical concepts but were tested by thousands of people over several decades before being published. Hill emphasizes that these principles work in any economic condition and have been proven by people who started with absolutely nothing. Throughout the book, Hill mentions a "secret" to success that runs through every chapter, deliberately not naming it directly but challenging readers to discover it for themselves through careful study and application of the principles.
The second chapter introduces what Napoleon Hill considers the first and most fundamental step toward riches: desire. Hill emphasizes that merely wishing for riches will not bring wealth. What's required is a burning desire, a white heat of purpose that consumes one's entire being. This intense desire becomes the starting point from which all achievement flows.
Hill provides a detailed six-step method for turning desire into its financial equivalent. The first step involves fixing in your mind the exact amount of money you desire, being specific rather than vague. The second step requires determining exactly what you intend to give in return for the money you desire, recognizing that there are no something-for-nothing deals in the universe. The third step involves establishing a definite date by which you intend to possess this money, creating urgency and focus.
The fourth step is to create a definite plan for carrying out your desire and to begin at once, whether you feel ready or not. The fifth step involves writing out a clear, concise statement that includes the amount of money, the time limit, what you will give in return, and the plan you will follow. The sixth and final step requires reading this written statement aloud twice daily—once before retiring at night and once after arising in the morning—while seeing, feeling, and believing yourself already in possession of the money.
Hill shares the cautionary tale of Darby and his uncle during the gold rush era. They had invested everything in a gold mine and worked tirelessly, but after encountering a layer of hard rock just three feet from a massive gold vein, they became discouraged and sold their equipment to a junk man. That junk man brought in an expert who discovered the gold just three feet beyond where the Darby's had stopped digging. The mine went on to produce millions of dollars worth of gold, illustrating the critical importance of persistence that comes from a burning desire.
Faith represents the second step in Napoleon Hill's philosophy of achievement. Hill describes faith as the "head chemist of the mind" because it has the power to transform the vibration of thought into its physical equivalent. When faith is blended with thought, the subconscious mind instantly picks up the vibration, translates it into its spiritual equivalent, and transmits it to Infinite Intelligence.
Faith is the vital element that gives life, power, and action to the impulse of thought. Hill emphasizes that faith is the only known antidote to failure. It is the element that takes the feeling of belief and gives it staying power, substance, and driving force. Faith is a state of mind that may be induced by auto-suggestion, by repeatedly giving positive instructions to the subconscious mind.
Hill provides a powerful self-confidence formula that readers can use to develop faith: "I know that I have the ability to achieve the object of my definite purpose; therefore, I demand of myself persistent, continuous action toward its attainment." Repeating this statement with conviction helps to program the subconscious mind for success.
The chapter explains that faith can be developed through several methods, including auto-suggestion by repeating affirmations, surrounding oneself with positive influences, studying the successes of others who have achieved great things, and systematically eliminating negative thoughts and people from one's life. Hill stresses that faith is not something that can be summoned only when needed but must be cultivated as a permanent state of mind through daily practice and reinforcement.
Auto-suggestion is the principle of self-suggestion through which an individual can voluntarily feed their subconscious mind with thoughts of a creative and positive nature. Hill compares auto-suggestion to programming a computer—whatever you program into your subconscious mind is what will manifest in your reality. It is the medium of communication between the conscious mind and the subconscious mind.
The practice of auto-suggestion involves repeatedly giving instructions to your subconscious mind through spoken words, thoughts, and visualizations. Hill recommends that readers write out their statement of desire, as developed in the desire chapter, and read it aloud each morning and night with as much emotion and feeling as possible. The subconscious mind responds most powerfully to thoughts that are mixed with strong emotion.
This practice should continue until the individual can literally see themselves in possession of the money or achievement they desire. The repetition of positive statements, when done with feeling and emotion, gradually overcomes the negative programming that most people receive throughout their lives. From childhood, people are often programmed with limiting beliefs about money, their capabilities, and what's possible for them. Auto-suggestion serves as the primary tool to reprogram these limiting beliefs with empowering ones that support the achievement of goals.
Hill explains that the subconscious mind cannot distinguish between real experiences and vividly imagined ones. Therefore, when you repeatedly visualize yourself achieving your goals and combine this visualization with strong positive emotions, your subconscious mind accepts these experiences as real and begins working to make them manifest in your physical reality.
Napoleon Hill makes a crucial distinction in this chapter between general knowledge and specialized knowledge. He explains that general knowledge alone, no matter how great in quantity or variety, is of little use in accumulating money. Knowledge only becomes power when it is organized and intelligently directed through practical plans of action toward a definite end. Specialized knowledge is knowledge that is organized and applied to the achievement of a specific goal.
There are two main ways to acquire specialized knowledge according to Hill. The first is through one's own experiences and formal education. The second, and often more efficient method, is through alliance with others who possess the knowledge you need, which relates to the Master Mind principle that Hill discusses later. Successful people understand what specific knowledge they need to achieve their goals and either acquire it themselves or form partnerships with those who already have it.
Hill emphasizes that successful people are not afraid to admit what they don't know. This humility allows them to seek out experts and build teams that complement their knowledge gaps. Many unsuccessful people make the mistake of pretending to know everything, which prevents them from acquiring the specialized knowledge they truly need. The most successful individuals are often not those with the most general knowledge but those who have identified the specific knowledge required for their goals and have either acquired it or aligned with those who possess it.
The chapter also discusses the importance of continuous learning and adaptation. In a rapidly changing world, specialized knowledge can become obsolete quickly, so successful people commit to lifelong learning and regularly update their knowledge base to stay relevant and effective in their chosen fields.
Imagination is presented as the workshop of the mind where all plans are created. Hill identifies two forms of imagination: synthetic imagination and creative imagination. Synthetic imagination involves arranging old concepts, ideas, or plans into new combinations. This form of imagination doesn't create anything new but works with the material of experience, education, and observation to create new arrangements and applications.
Creative imagination, on the other hand, is the faculty through which hunches, inspirations, and "sixth sense" impressions are received. This form of imagination is where true innovation and original ideas are born. Creative imagination functions automatically when the conscious mind is working at a high rate of speed, such as when driven by a burning desire for the attainment of a definite purpose.
Hill explains that all man-made things begin as an idea in someone's imagination. He shares examples of famous inventions and business ventures that started as simple ideas in someone's imagination. However, he emphasizes that ideas themselves have no material value until they are coupled with definite plans and persistent action toward their realization.
Like any faculty, imagination grows stronger with use. Hill recommends that readers set aside dedicated time for creative thinking and problem-solving. Many great ideas come when the conscious mind is relaxed or focused on something else entirely. The development of imagination requires practice, and Hill suggests various exercises to strengthen this mental faculty, including brainstorming sessions, visualization practices, and challenging oneself to find new solutions to old problems.
This chapter addresses the critical transition from desire to concrete action through organized planning. Hill emphasizes that desire alone means nothing without a practical, organized plan for its achievement. He provides detailed guidance on creating effective plans, including what to do when the first plan fails—the solution being to replace it with a new plan rather than abandoning the desire.
Hill shares his research into the thirty-one major causes of failure, which represent the common traits and behaviors of people who never achieve significant success. These causes include unfavorable hereditary background, lack of a well-defined purpose in life, insufficient education, lack of self-discipline, ill health, procrastination, lack of persistence, negative personality, lack of decision-making ability, and various other self-limiting behaviors and attitudes.
The chapter also includes twenty-eight questions for self-analysis that readers can use to conduct an honest assessment of their strengths and weaknesses. This comprehensive self-evaluation is crucial for creating effective plans for personal and professional improvement. By understanding where they currently stand, individuals can create more realistic and achievable plans for where they want to go.
Hill discusses the importance of learning from defeat and failure. He explains that every adversity carries with it the seed of an equivalent or greater benefit. Successful people learn to extract the lesson from every setback and use that knowledge to refine their plans and approach. Failure only becomes permanent when individuals accept it as such; otherwise, it serves as valuable feedback for course correction.
The analysis of twenty-five thousand people who experienced failure revealed to Hill that lack of decision was near the top of the list of causes of failure. Procrastination, the opposite of decision, is one of the most common enemies that people must conquer. Hill's research showed that successful people make decisions quickly and change them slowly, if and when a change is warranted. Unsuccessful people, in contrast, make decisions slowly and change them frequently and quickly.
Hill warns strongly against allowing others to negatively influence one's decisions. He observes that many people have their dreams destroyed by well-meaning but negative friends and relatives who lack the courage to pursue their own dreams. These individuals often project their own fears and limitations onto others, discouraging them from taking the risks necessary for significant achievement.
The chapter contains the famous advice that "free advice is usually worth the price." Hill cautions readers that the majority of people give advice freely, but this advice is often based on their own limitations, fears, and lack of experience rather than on genuine knowledge and wisdom. Successful people learn to evaluate advice carefully and make their own decisions based on their definite purpose and plans.
Hill also discusses the importance of listening to one's own intuition or "hunches" when making decisions. While gathering facts and seeking counsel are important, the final decision should align with one's inner guidance, especially when that guidance is developed through the practice of the other principles outlined in the book.
Persistence is an essential factor in the process of transmuting desire into its monetary equivalent. Hill describes persistence as simply willpower directed toward a definite end. However, he clarifies that willpower alone is not enough—it must be combined with a burning desire to achieve something specific. The basis of persistence is the power of will, and willpower and desire, when properly combined, make an irresistible pair.
Hill outlines four simple steps that lead to the habit of persistence. The first is a definite purpose backed by a burning desire. The second is a definite plan, continuously acted upon. The third is a mind closed tightly against all negative and discouraging influences, including negative suggestions from relatives, friends, and acquaintances. The fourth is a friendly alliance with one or more people who will encourage one to follow through with both plan and purpose.
The chapter emphasizes that persistence is tested most severely when everything seems to be going wrong and there appears to be no light at the end of the tunnel. This is the point where most people quit—and this is exactly when persistence is most needed. Hill shares numerous examples of highly successful people who faced repeated failures and setbacks before finally achieving their goals, demonstrating that persistence often makes the difference between temporary defeat and permanent failure.
Hill also provides guidance on how to develop persistence through practice. He suggests starting with smaller goals and building the persistence muscle gradually. Each small victory strengthens one's ability to persist through larger challenges. The development of persistence is a gradual process that requires conscious effort and daily practice until it becomes an automatic response to obstacles and setbacks.
The Master Mind principle is defined as the coordination of knowledge and effort between two or more people who work toward a definite purpose in a spirit of harmony. Hill explains that no individual can have great power without a Master Mind alliance. The Master Mind may be defined as the coordination of knowledge and effort, in a spirit of harmony, between two or more people, for the attainment of a definite purpose.
Hill reveals that Andrew Carnegie, one of the wealthiest individuals in history, attributed his entire fortune to the power of the Master Mind. Carnegie surrounded himself with a team of experts who complemented his knowledge and skills, creating a synergistic effect where the collective intelligence and capability far exceeded the sum of individual contributions.
The chapter provides practical guidance on how to create and maintain an effective Master Mind group. Hill suggests selecting members who possess skills and knowledge that complement rather than duplicate one's own. Harmony and shared purpose are essential ingredients, and regular meetings should be held to brainstorm, plan, and support one another's goals. Absolute confidentiality must be maintained within the group to create a safe space for sharing ideas and challenges.
Hill explains that when two or more people coordinate in a spirit of harmony and work toward a definite purpose, they place themselves in position to absorb power directly from the great storehouse of Infinite Intelligence. This is the same power that the Master Mind principle gives to the individual, making possible the achievement of goals that would be impossible to attain alone.
Sex transmutation is defined as the switching of the mind from thoughts of physical expression to thoughts of some other nature. Hill explains that sexual energy is the most powerful human desire, and when this energy is harnessed and redirected, it can fuel extraordinary creative achievement and drive. The emotion of sex contains the secret of creative ability and has a tremendous effect in accelerating the frequency of vibrations of thought.
Hill suggests that many great leaders, artists, writers, and innovators achieved their status through the transmutation of sexual energy. When properly transmuted, this same energy may be used as a powerful creative force in literature, art, business, and other professions. Genius is often developed through this process of directing sexual energy into creative channels.
The chapter discusses the ten major mind stimuli that can arouse the mind to action, with sex desire being the most powerful of all. The other nine stimuli are love, burning desire for fame or power or money, music, friendship between either or both of two people, a Master Mind alliance based upon harmony of two or more people, mutual suffering such as that experienced by people who are persecuted, auto-suggestion, fear, and narcotics and alcohol.
Hill explains that sex energy is the creative energy of all geniuses. It has been found that most great leaders were motivated by the influence of a woman. The emotion of love, when combined with sex, can lift one to incredible heights of creative imagination and achievement. The transmutation of sex energy requires self-control and discipline but yields tremendous rewards in terms of personal power and achievement capability.
The subconscious mind is described as the connecting link between the finite mind of man and Infinite Intelligence. Hill compares the subconscious mind to a fertile garden in which any seed of thought will grow and produce its corresponding manifestation in physical form. The subconscious mind works continuously, day and night, using infinite intelligence to manifest the dominant thoughts that are impressed upon it through the conscious mind.
The subconscious mind is most receptive to thoughts that are mixed with feeling or emotion. This is why affirmations spoken with strong emotion and conviction are far more effective than those spoken mechanically or without feeling. Hill explains that merely reading or speaking words without the accompanying emotion has little effect on the subconscious mind.
Hill identifies seven major positive emotions that help program the subconscious mind for success: desire, faith, love, sex, enthusiasm, romance, and hope. He also warns against the seven major negative emotions that must be avoided: fear, jealousy, hatred, revenge, greed, superstition, and anger. Positive and negative emotions cannot occupy the mind at the same time, so the key is to ensure that positive emotions dominate one's mental state.
The chapter explains how to properly communicate with the subconscious mind through auto-suggestion, faith, and visualization. When these methods are applied consistently, the subconscious mind becomes a powerful ally in the achievement of one's definite purpose, working automatically to bring desired outcomes into reality.
Hill proposes that every human brain is both a broadcasting and receiving station for the vibration of thought. He suggests that the human brain is capable of picking up thought vibrations from other brains and from the "ether," which we might interpret today as the collective unconscious or universal consciousness. This capability explains phenomena such as hunches, intuition, and sudden creative inspiration that seem to come from nowhere.
The creative imagination is described as the "receiving set" of the brain through which ideas, plans, and thoughts flash into the mind. These flashes of inspiration often occur when the conscious mind is relaxed or focused on something else entirely. Many great discoveries and inventions have come to people during moments of relaxation or when they were not consciously thinking about the problem at hand.
Hill suggests various ways to stimulate the creative faculty and enhance one's ability to receive intuitive guidance. These include working in Master Mind groups, seeking solitude for reflection and meditation, maintaining a burning desire for solutions to problems, and practicing the other principles outlined in the book. The more developed one's creative faculty becomes, the more readily one can access the infinite intelligence available through this universal broadcasting system.
The chapter also touches on the relationship between the brain and the sixth sense, suggesting that the sixth sense may be the medium through which Infinite Intelligence communicates voluntarily without any effort from the individual. This communication often comes in the form of hunches or inspirations that provide guidance at critical moments.
The sixth sense is described as that portion of the subconscious mind which has been referred to as the creative imagination. It has also been called the receiving set through which ideas, plans, and thoughts flash into the mind. These flashes sometimes come in response to prayer or intense desire. The sixth sense is the apex of Hill's philosophy and cannot be fully described because it cannot be satisfactorily explained in words that those without experience with it would understand.
Hill considers the sixth sense to be the "guardian angel" that can warn of impending danger and reveal opportunities at the appropriate time. This faculty functions automatically and spontaneously without any conscious effort on the part of the individual. The sixth sense is the substance of genius and becomes available only after one has mastered the other twelve principles outlined in the book.
The development of the sixth sense is a gradual process that occurs naturally as one practices and applies the other principles. It cannot be rushed or forced but emerges organically as the individual becomes more aligned with their definite purpose and more open to receiving guidance from Infinite Intelligence. The sixth sense is the medium through which one may access infinite knowledge and wisdom beyond the limitations of the five physical senses.
Hill shares his personal practice of holding imaginary meetings with what he calls his "Invisible Counselors"—nine great historical figures including Ralph Waldo Emerson, Thomas Paine, Thomas Edison, Charles Darwin, and others. Through these mental meetings, conducted in his imagination, Hill claims to have gained remarkable insights and solutions to complex problems. This practice represents one method for developing and accessing the power of the sixth sense.
Before you can apply any of the principles in this book effectively, you must prepare yourself to receive them by conquering the six basic fears that hold most people back from success. Hill identifies these as the fear of poverty, the fear of criticism, the fear of ill health, the fear of loss of love of someone, the fear of old age, and the fear of death. All other fears are minor and can be grouped under these six main headings.
The fear of poverty manifests as indifference, doubt, worry, over-caution, and procrastination. Its antidote is a burning desire for riches backed by a definite plan. The fear of criticism shows up as self-consciousness, lack of poise, personality complex, and extravagance. Overcoming it requires understanding that criticism is often a reflection of the critic's own insecurities rather than an accurate assessment of one's abilities or worth.
The fear of ill health appears as auto-suggestion of illness, hypochondria, and susceptibility to illness. Its solution lies in focusing on health and vitality through positive thinking and healthy habits. The fear of loss of love manifests as jealousy, fault-finding, and gambling. The remedy involves developing self-love and understanding that true love doesn't seek to possess or control others.
The fear of old age reveals itself through slowing down prematurely, apologizing for being old, and killing initiative. Overcoming it requires viewing age as wisdom and experience rather than decline. Many people achieve their greatest success later in life. The fear of death appears as thinking about dying instead of living and lacking purpose. The solution is to focus on living fully, leaving a legacy, and viewing death as a transition rather than an end.
Hill explains that all these fears are states of mind and nothing more. They are created by humans and can be eliminated by humans. The first step in overcoming them is to recognize their existence and understand their symptoms. The next step is to consciously replace fearful thoughts with thoughts of courage, faith, and confidence through the practice of auto-suggestion and the other principles outlined in the book.
The principle of desire represents the foundation upon which all achievement is built. A burning desire is not a mere wish or hope but a white-hot obsession that consumes your every thought and action. This intense longing becomes the driving force that propels you toward your goals despite obstacles and setbacks. The strength of your desire determines the power of your persistence and the creativity of your solutions.
To implement this principle effectively, you must follow the six specific steps outlined by Hill. First, fix in your mind the exact amount of money you desire, being as specific as possible rather than using vague terms. Second, determine exactly what you intend to give in return for this money, recognizing that the universe operates on the principle of equivalent exchange. Third, establish a definite date by which you intend to possess this money, creating a sense of urgency and focus.
Fourth, create a definite plan for carrying out your desire and begin implementing it immediately, even if you don't feel fully prepared. Fifth, write out a clear, concise statement that includes the amount of money, the time limit, what you will give in return, and your detailed plan. Sixth, read this written statement aloud twice daily—once before bed and once after rising—while visualizing yourself already in possession of the money and feeling the emotions associated with that achievement.
The common mistakes to avoid when applying this principle include being vague about what you want, not having a definite timeline, reading affirmations mechanically without genuine emotion, and giving up when you don't see immediate results. Remember that desire is the starting point of all achievement, and its intensity directly influences your ability to persist through challenges and attract the necessary resources and opportunities.
Faith is the vital element that gives life, power, and action to the impulse of thought. It serves as the head chemist of the mind, capable of transforming mental vibrations into their physical equivalent. Faith is not blind belief but a confident expectation based on the understanding that your thoughts, when mixed with definiteness of purpose and persistence, will manifest as their physical equivalent.
To develop unshakable faith, begin by repeating Hill's self-confidence formula daily with genuine conviction: "I know that I have the ability to achieve the object of my definite purpose; therefore, I demand of myself persistent, continuous action toward its attainment." Combine this verbal repetition with vivid visualization of yourself already in possession of your desired outcome. See the details, hear the sounds, and feel the emotions associated with your achievement as if it has already happened.
Surround yourself with positive influences that reinforce your faith while systematically eliminating negative people and influences from your life. Study the biographies and success stories of people who have achieved what you desire, noting how their faith carried them through challenges. Act as if you already have what you want, adopting the mindset, behaviors, and habits of the person who has already achieved your goal.
Faith-building exercises include morning and evening visualization sessions where you mentally rehearse your success, creating a "faith wall" with inspiring quotes and images that reinforce your belief, keeping a success journal where you document small wins and progress, and regularly studying the lives of successful people to strengthen your conviction that your goals are achievable. Remember that faith is a muscle that grows stronger with exercise and weaker with neglect.
Auto-suggestion is the principle of self-suggestion through which you can voluntarily feed your subconscious mind with thoughts of a creative and positive nature. It serves as the bridge between your conscious desires and your subconscious mind's infinite creative power. Your subconscious mind cannot distinguish between real experiences and vividly imagined ones, making auto-suggestion a powerful tool for programming your mind for success.
To effectively practice auto-suggestion, create specific, positive affirmations stated in the present tense as if they have already been achieved. For example, instead of saying "I will be successful," say "I am successful and prosperous in all my endeavors." Repeat these affirmations morning and night with strong emotion and conviction, engaging all your senses to make the experience as vivid and real as possible. Visualize yourself living your desired reality in rich detail—see the environments, hear the conversations, feel the emotions, and even imagine the smells and tastes associated with your success.
Consistency is essential when practicing auto-suggestion. Daily practice, even for just a few minutes, creates cumulative effects that gradually reprogram your subconscious mind. The most effective times for auto-suggestion are just before sleep and immediately upon waking, when your conscious mind's resistance is lowest and your subconscious is most receptive to new programming.
Sample affirmations that align with Hill's philosophy include: "I am so happy and grateful now that I earn [specific amount] monthly doing work I love," "I am confident in my ability to achieve all my goals and overcome any obstacles," "Opportunities for wealth and success come to me easily and frequently," and "I attract positive, supportive people and fortunate circumstances into my life." The key is to craft affirmations that resonate personally with you and align with your definite chief aim.
Specialized knowledge represents organized intelligence directed toward a definite purpose. General knowledge alone, regardless of its breadth or depth, has little power to generate wealth unless it is organized and applied through practical plans. The most successful people are not necessarily those with the most education but those who have identified the specific knowledge needed for their goals and have either acquired it or formed alliances with those who possess it.
To apply this principle effectively, first identify the specialized knowledge required to achieve your definite chief aim. This might include technical skills, industry-specific knowledge, marketing expertise, financial acumen, or other specialized areas relevant to your goals. Once identified, create a plan to acquire this knowledge through formal education, self-study, mentorship, or practical experience.
The most efficient approach often involves forming alliances with people who already possess the knowledge you need. This relates directly to the Master Mind principle and can significantly accelerate your progress. Be willing to admit what you don't know and seek out experts who can fill your knowledge gaps. The humility to acknowledge your limitations is a strength that enables continuous growth and learning.
Remember that knowledge alone is not power—it only becomes power when organized and intelligently directed toward a definite end. Continuously update your specialized knowledge to stay relevant in a changing world, and be prepared to adapt your plans as new information and opportunities emerge. The commitment to lifelong learning and the strategic acquisition of specialized knowledge are hallmarks of successful people across all fields and industries.
Imagination is the mental workshop where all plans are created and refined. Hill identifies two forms of imagination: synthetic imagination, which arranges existing concepts into new combinations, and creative imagination, which receives hunches and inspirations from infinite intelligence. Both forms are essential for success, with creative imagination being the source of true innovation and breakthrough ideas.
To develop your imagination, set aside dedicated time for creative thinking and problem-solving. Many great ideas emerge when the conscious mind is relaxed or focused on unrelated activities, so create space for incubation and reflection. Practice brainstorming regularly, generating multiple solutions to challenges without initially judging their feasibility. The quantity of ideas often leads to quality breakthroughs.
Strengthen your imagination through visualization exercises, mentally rehearsing successful outcomes in vivid detail. Engage all your senses in these mental rehearsals to make them as real as possible to your subconscious mind. Challenge yourself to find new applications for existing knowledge and to see connections between seemingly unrelated concepts.
Remember that ideas themselves have no material value until they are coupled with definite plans and persistent action. The most imaginative concepts remain worthless until implemented. Cultivate the habit of capturing your ideas immediately, as they often come unexpectedly and can be easily forgotten. Keep an idea journal and review it regularly to identify patterns and opportunities for development.
Organized planning represents the crucial transition from desire to concrete action. A burning desire without a practical plan is like a powerful engine without a transmission—it has potential but no means of forward movement. Your plan serves as the roadmap that guides your daily actions and decisions toward your definite chief aim.
To create an effective plan, start by breaking down your major goal into smaller, manageable steps with specific deadlines. Identify the resources, knowledge, and alliances you'll need at each stage. Be prepared to modify your plan as you gain new information and experience—flexibility is essential for navigating unexpected challenges and opportunities.
Hill's research identified thirty-one major causes of failure that you should guard against in your planning. These include lack of a well-defined purpose, procrastination, lack of persistence, negative personality, and various other self-limiting behaviors. Conduct regular self-assessments using Hill's twenty-eight questions to identify areas for improvement and adjustment in your approach.
When your initial plan doesn't produce the desired results, replace it with a new plan rather than abandoning your desire. The ability to persist in the face of setbacks while adapting your strategy is a hallmark of successful people. Document your progress and learn from both successes and failures, using this knowledge to refine your future planning and execution.
The principle of decision involves cultivating the habit of making prompt, definite decisions and avoiding the paralysis of analysis or procrastination. Hill's research of twenty-five thousand people who experienced failure revealed that lack of decision was one of the primary causes. Successful people make decisions quickly and change them slowly, while unsuccessful people make decisions slowly and change them frequently.
To strengthen your decision-making ability, start with smaller decisions and practice making them promptly. As you build confidence, apply this habit to increasingly significant choices. Gather the necessary information efficiently, but avoid the trap of seeking perfect certainty before acting—most decisions can be adjusted based on results and new information.
Protect your decisions from negative influences by being selective about whose advice you seek and accept. Well-meaning friends and family often project their own fears and limitations, discouraging the risks necessary for significant achievement. Develop trust in your own judgment, especially when it aligns with your definite purpose and is informed by your specialized knowledge.
Learn to recognize and follow your intuition or hunches, particularly when they're consistent with your goals and values. The sixth sense often provides guidance that transcends logical analysis, especially in complex or uncertain situations. The quality of your life is largely determined by the quality of your decisions, so cultivate this crucial skill through conscious practice and reflection.
Persistence is the sustained effort necessary to induce faith and translate desire into reality. It represents the difference between temporary defeat and permanent failure. Hill describes persistence as willpower directed toward a definite purpose, but emphasizes that willpower alone is insufficient—it must be fueled by a burning desire.
To develop persistence, follow Hill's four-step formula: first, have a definite purpose backed by a burning desire; second, have a definite plan that you continuously act upon; third, maintain a mind closed tightly against all negative and discouraging influences; fourth, form a friendly alliance with people who will encourage you to follow through with your plan and purpose.
Your persistence is tested most severely when everything seems to be working against you and no immediate progress is visible. This is the point where most people quit—and exactly when persistence becomes most valuable. Prepare for these challenging periods by anticipating obstacles and mentally rehearsing your response to them.
Build your persistence muscle gradually by setting and achieving smaller goals, celebrating each success to reinforce the habit of following through. Remember that persistence often makes the difference between moderate achievement and extraordinary success. Many of the most celebrated accomplishments in history were preceded by numerous failures and setbacks that were overcome through determined persistence.
The Master Mind principle involves the coordination of knowledge and effort between two or more people working toward a definite purpose in a spirit of harmony. Hill explains that no individual can achieve great power without a Master Mind alliance, as it creates a synergistic effect where the collective intelligence and capability far exceed the sum of individual contributions.
To create an effective Master Mind group, select members who possess complementary skills, knowledge, and perspectives. Diversity strengthens the group by bringing different approaches and insights to challenges. Ensure that all members share a commitment to the group's purpose and maintain a spirit of harmony and mutual support.
Establish regular meetings with a clear structure that allows for brainstorming, planning, and accountability. Maintain absolute confidentiality within the group to create a safe space for sharing ideas, challenges, and aspirations. The trust and openness within a Master Mind alliance enable creative breakthroughs and collective problem-solving that would be impossible individually.
Andrew Carnegie attributed his entire fortune to the power of the Master Mind, surrounding himself with experts who complemented his knowledge and skills. When properly organized, a Master Mind group provides access to infinite intelligence and creates a collective power that can overcome obstacles and achieve goals that would be beyond the reach of any individual member working alone.
Sex transmutation involves redirecting sexual energy from purely physical expression into creative channels and productive endeavors. Hill identifies sexual energy as the most powerful human drive, and when properly harnessed and redirected, it can fuel extraordinary achievement and creative expression. This principle explains why many great leaders, artists, and innovators seem to possess boundless energy and drive.
To practice sex transmutation, begin by recognizing sexual energy as a powerful creative force rather than merely a physical appetite. Channel this energy into your definite purpose through focused work, creative projects, and determined pursuit of your goals. The discipline required for transmutation strengthens willpower and self-control, which are essential for significant achievement.
Hill identifies ten major mind stimuli, with sex desire being the most powerful. The other nine are love, burning desire for fame or power or money, music, friendship, Master Mind alliance, mutual suffering, auto-suggestion, fear, and narcotics/alcohol. Understanding these stimuli helps in consciously directing your mental and emotional energies toward constructive purposes.
The emotion of love, when combined with sex, can lift individuals to incredible heights of creative imagination and achievement. Many great leaders throughout history were motivated and inspired by the influence of a significant other. The transmutation of sex energy requires practice and discipline but yields tremendous rewards in terms of personal power, creativity, and achievement capability.
The subconscious mind serves as the connecting link between your conscious thoughts and infinite intelligence. Hill compares it to a fertile garden where any seed of thought will grow and produce its corresponding manifestation. Your subconscious mind works continuously, day and night, translating your dominant thoughts into their physical equivalent.
To effectively communicate with your subconscious mind, use auto-suggestion with strong emotion and vivid visualization. The subconscious responds most powerfully to thoughts mixed with feeling, so engage your emotions fully when programming your mind for success. Practice regularly, especially during the receptive periods just before sleep and upon waking.
Hill identifies seven major positive emotions that help program the subconscious mind for success: desire, faith, love, sex, enthusiasm, romance, and hope. He also warns against the seven major negative emotions that must be avoided: fear, jealousy, hatred, revenge, greed, superstition, and anger. Since positive and negative emotions cannot occupy the mind simultaneously, consciously cultivate positive emotional states.
Your subconscious mind cannot distinguish between real experiences and vividly imagined ones, making mental rehearsal a powerful tool for success. Regularly visualize yourself achieving your goals in rich detail, engaging all your senses to make the experience as real as possible. With consistent practice, your subconscious mind will accept these mental experiences as reality and work to manifest them in your physical world.
Hill proposes that every human brain is both a broadcasting and receiving station for the vibration of thought. This capability explains phenomena such as intuition, hunches, and sudden inspirations that seem to come from beyond our conscious mind. The creative imagination serves as the "receiving set" through which ideas and guidance from infinite intelligence enter our awareness.
To enhance your ability to receive intuitive guidance, create regular periods of quiet reflection and meditation. Many great ideas emerge when the conscious mind is relaxed or focused on unrelated activities. Practice listening to your inner voice and paying attention to subtle hunches and impressions, especially when they're consistent with your definite purpose.
Working in Master Mind groups significantly enhances your ability to access collective intelligence and receive inspired ideas. The synergy of aligned minds creates a powerful receiving station that can tap into knowledge and solutions beyond individual capability. Regular brainstorming and collaborative problem-solving stimulate the creative faculty and access higher levels of intelligence.
The development of your brain's receiving capability is a gradual process that occurs naturally as you practice the other principles. The more you align with your definite purpose and open yourself to infinite intelligence, the more readily you'll receive the guidance and inspiration needed to achieve your goals. Trust the process and be patient with your development in this area.
The sixth sense represents the apex of Napoleon Hill's philosophy—the faculty through which infinite intelligence communicates voluntarily without any effort from the individual. It is that portion of the subconscious mind referred to as creative imagination, and it serves as the receiving set for hunches, inspirations, and intuitive guidance.
The sixth sense cannot be fully described or explained to those who haven't experienced it, and it cannot be summoned at will in the early stages of development. It emerges naturally and spontaneously after you have mastered the other twelve principles. This faculty functions automatically, providing warnings of impending danger and revealing opportunities at the appropriate time.
Hill shares his personal practice of conducting imaginary meetings with his "Invisible Counselors"—great historical figures including Ralph Waldo Emerson, Thomas Paine, Thomas Edison, Charles Darwin, and others. Through these mental meetings, he gained remarkable insights and solutions to complex problems. This practice represents one method for developing and accessing the power of the sixth sense.
The development of the sixth sense is a gradual process that requires patience and consistent application of the other principles. It cannot be rushed or forced but emerges organically as you become more aligned with your definite purpose and more open to receiving guidance from infinite intelligence. Trust that this faculty will develop in its own time as you continue your journey of personal growth and achievement.
A: While Hill never states it explicitly, most interpreters believe the secret is that our thoughts create our reality, and by controlling our thoughts with definite purpose and persistence, we can achieve anything we desire. The secret is the underlying theme that connects all 13 principles.
A: Hill compares the principles to natural laws like gravity - they work whether you believe in them or not. However, belief and faith accelerate the process because they help you take consistent action and recognize opportunities.
A: Results vary by individual and how consistently the principles are applied. Some people see immediate small wins, while major transformations typically take 6-12 months of consistent application. The key is persistent daily practice.
The first week is dedicated to establishing the fundamental mindset and practices necessary for success. Begin by reading the entire book to understand the complete philosophy. Then identify your definite chief aim in life—what you truly want to achieve. Create your written statement using the six steps for desire outlined in chapter two. Establish a consistent morning and evening routine for auto-suggestion, reading your statement with emotion and visualization. This foundation will support all subsequent efforts and ensure you're building on solid ground.
The second week focuses on programming your subconscious mind for success. Practice faith visualization daily, seeing yourself already in possession of your goals. Identify the specialized knowledge you need to acquire and begin the process of learning. Start building your Master Mind group by identifying potential members who complement your skills and share your commitment to growth. This week strengthens your mental framework and prepares you for effective action.
The third week transitions from mental preparation to concrete action. Create a detailed organized plan for achieving your definite chief aim, breaking it down into manageable steps with deadlines. Take your first concrete actions based on this plan, building momentum through early wins. Practice decisive decision-making and overcome procrastination by taking prompt action on pending matters. This week establishes the action orientation necessary for tangible results.
The final week emphasizes persistence through obstacles and refinement of your approach. Focus on maintaining consistent action despite challenges or setbacks. Refine your plan based on the results and feedback received during the previous weeks. Establish ongoing success habits that will support your continued growth beyond the 30-day period. Conduct a comprehensive review of your progress and adjust your approach for sustained achievement.